Interview with Mr. Rakesh Kumar, Chairman, India Exposition Mart Limited(IEML).
‘AyurYog Expo will be the Mahakumbh of Ayurveda, Yoga and Naturopathy’
India Exposition Mart Limited is all set to host AyurYog Expo- A World Assembly on Ayurveda, Yoga, and Naturopathy from November 7-10, 2019. I had a detailed discussion about the vision and aim of the Expo with Mr.Rakesh Kumar, Chairman, India Exposition Mart Limited (IEML) and Director General, Export Promotion Council for Handicrafts
What was your vision while conceptualizing AyurYog Expo- A World Assembly on Ayurveda, Yoga, and Naturopathy?
Few months back during a session on ‘Wellness & Tourism’ in India International Hospitality Expo we realized that the segment of ‘Wellness’ needs to be promoted. Audiences had the same queries which were once thrown at us— What, Where and How. Youngsters in the audience wanted to know how things are done, how the product is procured and many others. As a matter, the industry captains could not answer most of the questions. The void was clearly visible.
I sensed the opportunity and met Dr.HR Nagendra, Chancellor, S-VYASA. He endorsed our idea. There is already lot of movement in the sector of alternative medicine all over the world, but if you look at the statistics, America is way ahead of India when it comes to the salability of ayurvedic products.
Hence came the idea of ‘AyurYog Expo- A World Assembly on Ayurveda, Yoga, and Naturopathy’, which is being organized from November 7-10, 2019, India Exposition Mart, Greater Noida. The expo is shaped by the industry as the need of the industry and need of the hour.
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Can AYUSH industry have similar expectations from AyurYog Expo?
The AYUSH industry lacks commercialization. At AyurYog Expo we will offer every kind of opportunity to the consumer, exhibitor, industry stakeholders, AYUSH experts and everyone related to the industry. Every aspect for individual stakeholders—knowledge bank through seminars, conferences, and sessions will be touched and unveiled. The Expo will see Public Demonstration with public meetings where big wigs will interact with people, networking meetings will take place where new players and big players can connect, knowledge conclave, investors’ summit and healthy living expo will be held. It will be the launching platform for the industry.
Will AyurYog Expo bridge the gap between Industry and Consumers?
This is our primary goal. AyurYog Expo will project the industry of Ayurveda, Yoga, and Naturopathy in a way that people will feel motivated to come forward and connect. It will be an open space that will allow people to understand science better. There would be ayurvedic products and medicines of all brands that would be accessible for all.
Let’s understand the dynamics of the industry. Ayurvedic products are already in use, people purchase them and have been using them and since the inclination has enhanced, the market size has also increased, but the problem is that the demand is limited to merely 3-4 brands. But the gap in the market size of even these brands will come as a surprise to you. In two of these brands, the gap is of 10,000 crores and 800 crores. The gap is huge and we need to fill this gap. AyurYog Expo will bring in small and big players into the picture who will have a direct interface with the industry and will be able to enhance the visibility of their product.
The advertisement cost is so high in the country that maximum players in the industry have not been able to promote themselves worldwide even if their product s good, which has created a void. We will not only bring a lot of distributors but will bring a lot of new players. This will, in fact, create a lot of employment avenues. I am sure the AYUSH ministry will take our mission to another level.
When you and Dr. H R Nagendra have come together to organize AyurYog Expo it is ought to be an amalgamation of Knowledge and Trade Expo. What else is in the kitty?
India Expo Center and Mart are known as the state-of-the-art exhibition center where major conferences, events, Auto Expo, Asian Development Bank Expo, Printpack, FDI World Dental Congress and many other events are organized. Dignitaries from all over the world would participate. It is about management. We will be organizing quality events, which will have longer connectivity with people. Those who are associated with stakeholders should come forward, and stakeholders who are in the expo and even the masses should be connected with the program. The knowledge bank, networking, and connectivity will come from the side of Guruji. The amalgamation of these two knowledge banks will definitely bring something on the platter for the people.
How is AyurYog Expo different from other Expos?
There are two ways of remembering an event or people who are at the back of an organization. First, how huge it is. For example We all often visit Haridwar and take dips in Holy Ganges, but it is ‘Kumbh’ that makes an impression in our memory for being the largest and the most organized congregation of people from all over the world.
AyurYog Expo will be the Mahakumbh of Ayurveda, Yoga, and Naturopathy. People would recall it as the most organized and most thoughtful event, which will be the mother of all events.