Social Cause


“Your Turn Now” – A New Name For The Act Of Kindness

While scrolling through my Facebook feed, the name ‘Rushabh Turakhia’ flashed in the column of “People you may know”. Though the name seemed familiar, I was not acquainted with him, and usually, I connect online to people only after some conversation. However, as the touch screen phone would have it while scrolling up, my fingers touched the ‘Add friend’ button against his name accidentally (which I did not realize at that point). A few hours later, there arrived a message in the messenger app of my phone from the very same person!

“Do we know each other?” he asked.

“Sorry, I could not recollect. Where have we met?” he continued.

I struggled to recollect any instances of interacting with or meeting the person. Failing to reminisce anything about him, I chose not to respond to the message.

The very next day, (which was special as it was Father’s day) a dear friend’s WhatsApp message popped up. Anupama Dalmia, the renowned Blogger, and Influencer shared her article, published on Women’s Web about an inspiring Father-Son Duo and the movement (Your Turn Now) they are heading.

Your Turn Now

The article kept me glued till the end (it’s a known fact that all of Anupama’s articles are soul-touching), it clicked to me instantly that this was about the same person who had messaged me the previous day on Facebook Messenger. It was then I realized he is a very well known philanthropist. I instantly searched for the name ‘Rushabh Turakhia’ on Facebook and checked his profile.

I noticed that I had sent a friend request to him, unknowingly. I apprehended the reason behind his message. I googled for his name to mine further and unearthed several posts and articles about the man and is hugely inspirational “Your Turn Now” movement. I learned about how he had turned something simple and basic into a mass movement with sheer grit and determination.

Your Turn Now-

“A movement to remind us about how crucial it is to practice kindness in our daily lives” was set in motion by Rushabh Turakia, an MBA by qualification and a diamond merchant by profession. The concept of Your Turn Now took roots way back in 2000 because of the movie, “Pay It Forward” released in the year 2000, starring Kevin Spacey, Helen Hunt, Haley Joel Osment which deeply impacted Rushabh. He took it upon himself to spread the message of kindness in the world and that is when YTN took shape in 2009.

YTN Card

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Rushabh’s motive of making a difference in the society got boosted when to his pleasant surprise  25k cards got distributed within a year. It has been ten years ever since and millions of YTN cards have been circulated on the planet in over 45 countries and 10 major International Languages, taking a life of its own, as proudly acknowledged by Rushabh himself.

Many people got themselves associated with Rushabh on this mission out of their belief in the mission. It’s touchy to know the person who designed the card and his website didn’t charge a single penny from Rushabh, further fuelling the desire to move ahead. It’s that simple, trust me. Rushabh wants us to spread his message by being kind to others, passing on the YTN cards further urging them to ripple it further in the societal canvas.

Your Turn Now

It’s interesting to know that Rushabh’s  14yr old son equally participates in his mission and he was the one to give the best opinion in shaping up the movement of “Your Turn Now”. Rushabh has authored two Your Turn Books till date and proudly mentions that his son Vivaan hosted the book launch of both the editions of books. Vivaan has been an integral part of Rushabh’s philanthropic work to make a difference to society.

We parents are entrusted with the key role of raising an empathetic and kind human being who will turn out to become a compassionate person later in life. Rushabh is a proud father and shares a great rapport with his son. In today’s world where generosity, selflessness are eroding, Rushabh is paving way for his son by practicing it himself, as children learn more by observing their parents.

What a better way than this to inculcate the basics right in the child! Rushabh strikes the right balance as a parent by sharing a close bond with his son yet giving him space as he would give to any individual.

Also Read

About Coronavirus

Your Turn Now

I now believe, at times mistake lands you to places or with people, you would love to associate with. I consider myself, fortunate to get in touch with the man himself, who is on a fabulous mission, keeping the belief intact amongst the crowd, in “Paying It Forward”. When enquired about his future prospects, Rushabh gladly stated: “he is working on creating inspiring short films and videos on kindness”. I can guarantee, this step is going to be beneficial in augmenting the movement.

We need more such folks coming to the forefront and taking matters in their hands on such levels. The world needs it. “Your Turn Now”, needs more hands. Let’s pledge to lend yours, and make the world a better place. I support the movement with all my heart and soul.

In this times of pandemic, it is our moral responsibility to stand up and offer the required help to the ones who are in need. As a single individual, it is not practical to do it everything by yourself, so joining hands with the “Your Turn Now” volunteers will pave the way towards looking after your fellow humans.

The current time of pandemic has made us all shut in our homes for unprecedented times. Let us make a pledge to ourselves to be there for our loved ones and also for those who we can lend our hands to.

To get your YTN Card for free and cheese up real stories of goodness, you can reach out at 9029602897 or visit

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Why Is Safety of Women On and Off The Roads, Tuned??

The moment one talks about women safety, all the question gets redirected to Government and their inefficient and fruitless steps taken on that front.

Very often I find folks, coupling misdeeds against women mostly with the night movements, considering it as the prime time for all torts. Well…I thoroughly defy the thought process for there have been many instances where the crime took place in the broad daylight.

It would be a rash statement to cite, referring to the failure on the part of Government and State Bodies to control the increasing number of offenses every single day. Residing in a country with a population of 1.37 billion and expecting the Government to be Policing every single individual is simply blather.

How can we dismiss the rotten mindset of people whose whole and sole purpose on this planet is to glorify themselves at the cost of anything? These kinds of people feel they have all the rights and liberties to act on their own will. And if their goals and desires are not met their ego gets blotted. In the process of feeding their egos they perform all the heinous offenses and more worrisome is the fact that they get into the OK zone. It’s the Ideology, they have grown up with.

Look, you are a Man, and Men don’t express their emotions Publicly!!!!

You don’t have to prove anything to the world because you are born perfect. You are Complete by All Means and Your Manliness Cannot Be Questioned.

You are born to be committed only for yourself….thus being less sensitive to the needs and sufferings of others.

These are Men who find a sense of pride in demeaning women. It’s a sort of celebration for them which begins and ends with stooping low to cast slurs on them. These are men duly respected for their roles in work lives or even without that, who boast highly of themselves publicly but when it comes to basic etiquette and respect towards women, they are a disaster. In this league of normalizing “Sexism”, women too are not lacking behind and I am personally aware of many of them. There are women too, more prominently who along with Men have made the lives of other women nothing less sort of terrible.


Scores of women experience Staunch Chauvinism not only at workplaces, even so at homes too. And we learn to let go of it in the effort to avoid further debates and complexities. But the moment this entrenched machismo is questioned, opposed and challenged, their masculine pride is seriously injured. All this resulting in episodes of gruesome acts. Such moves stem prominently from their own insecurities which cannot be surfaced otherwise.

The concept of associating feminism with females is obsolete. A Feminist is anyone who recognizes the Equality and Full Humanity of both men and women. It is important to cultivate gender equality at home, Parents leading them with examples. Men need to learn to deal with their insecurities early in their lives, making ways for women to breathe and be unapologetically themselves.

It is every human’s right to be safe and sound and live a life with their head held high. In every phase of their lives, Women need not be forced to succumb to norms mostly meant to keep a tab on them. A Women’s every move need not be conditioned akin to a robot.

We demand equal respect, rights, and freedom to be the best version of ourselves. And we are not going to settle for anything less of which we are worthy.

Dear men, play a fair game and prove to us your masculinity.

Your sexist jibes, stooping down low to cast a slur on us, your barbaric attempts to stop us marching ahead, taking head-on in life, is a downright cowardly act.

Show us you are men of valor and earn respect for yourself. A woman should feel secure with you by her side. Her safety is your responsibility. Take pride in protecting Her…. make it happen without “Terms and Conditions” laid down for her.


A Women’s Take On Leading The Nation

When the world is dealing with barbarism, outrage, and inhumanity all around, Kiwi’s Prime Minister Jacinda Ardern’s powerful response to the violence in her constitutional area is viewed as a refreshed route which has won her millions of heart Across The Globe. In the context of the recent Christchurch attack in a New Zealand Mosque on Friday afternoon which left 50 dead and 40 Injured, New Zealand Prime Minister’s compassionate gesture towards the victims and the whole community has been significantly praiseworthy and unparallel in the country’s history.

Jacinda Ardern’s lenient approach towards the horror attack and the humanely modus operandi to deal during the time of crisis has earned her the Term “Jacinda Mania” coined specifically to describe the phenomenon. Unlikely considering the situation to be an opportunity for milking the political cow, she was swift in labeling the attack as “Terrorism” and blatantly rebuffed an Australian Lawmaker’s suggestion of a link between Muslim Immigration and Violence a “Total Disgrace”.

Ardern’s swift actions on Gun Control and praiseworthy gestures at the phase of quandary has proved to the world and given a reason to everyone to mull over and evaluate Why A Women Should be Chosen As The Leader of the Nation, Who Will have all dents fixed and still bind everyone in Peace and Harmony.

In an exclusive interview post the attack, with Waleed Aly, Co-Host of Network Ten’s News and Current Affairs Television Program The Project, she was very emotional and mournful. She candidly stated that as a leader she feels such a draw to be focused on doing with what’s needed for those who have lost their loved ones. She was unreserved in declaring that “she should be the last one anyone should be worried about”.

I am in absolute awe of the lady leader figure who has proven to the world that women can have it all and be a substantial chief, steering the wheels of her nation towards a peaceful zone for all inhabitants. Her undying and fair-minded devotion towards serving the citizens of the country not just for the sake of obligation and be together to oppose the hate and violence has made an exceptional mark. Her genuine desire to be with the citizens in person and lend a shoulder to cry upon, taking care of the financial costs  for the funerals along with other necessities of the impacted families is “exemplary”.

Noted to always talk about “the importance of inclusivity and equality in society” Ardern has been described by Sheryl Sandberg as a “Political Prodigy”. Videos and pictures on various platforms circulated have termed her as “The Portrait of a Compassionate Leader”. People have resonated with all her amazing human traits and empathy she is seen with.

Ardern has taken on a new and totally different dimension, amidst the political trials and tribulations, criticisms, plaguing’s, detraction’s, and all the domestic problems which have failed to dent her perception of being an inspirational leader for the modern age.

The Country PM’s real ache for the citizen’s suffering and her response to the act has shown the world “Who They Are”. The level of hate being spread is so counter to the people of New Zealand who see themselves as peaceful and inclusive. The flood of flowers outside mosques, songs been sung in harmony where people have gathered, The desire to give a sense of safety and security for people to return to worship has been incredibly laudable. She has left a huge footprint to be remembered for ages.

The Chief’s performance has been noteworthy, where she visited refugees and Muslim community dressed in Black and In Hijab covering her head as Mark Of Respect. Without giving a bit of attention to the naysayers she continued to be stoic and firm in her actions and reactions to the attack. It is impossible to imagine having a leader of the country showing this kind of empathy. She has reminded the world  “What A Leader Is and Could Be”.

New Zealand’s Prime Minister Jacinda Ardern in her bold approach to leading the nation, with inclusivity of 200 Ethnicities and over 60 languages giving equal space to each one to thrive and prosper, has gracefully aced the powerful position that she is holding. My bows in absolute respect for being the undeterred leader and a woman of Dignity, Grace, and Courage.





 Don’t Let “Phubbing” Crumble your Very Existence

Technically the Word Phubbing has its origin dating back to the year 2012. It is a combination of two words “Phone” and “Snubbing”  and by way of definition it implies “The act of snubbing someone in a social setting by paying attention to the phone than the person”.

We are no strangers to this phenomenon and have been leading our lives, as the new normal with the advent of Smartphone.

Even though the polite purpose of technology  and various social media apps was to connect more and more people across the globe, unfortunately the motive got twisted and today that very technology and human Interaction are at odds.

Let’s admit it, on many occasions we all have been through this state where we find ourselves Ignored. Contrastingly the closeness, attachment and quality of conversation has been declined between individuals in person.

This leads to an increased sense of fulfilment of oneself from online sources. Our lives have turned into an open book for everyone to read.

What Have we gained through all this??

Privacy is bygone.

Emotions are unattended.

One to one interaction nearly dead.

Relationships at loggerheads.

Here one can boast of the burgeoning numbers of Digital Friends on their Diverse Social Media Accounts. But have we questioned ourselves, Is That of any relevance in our lives personally??

Are we Seeking Contentment with the numbers of likes, and comments on our posts???

Does the Validation given Online, is the Assurance of our Self Worth??

These trends have only resulted in increased mental tensions, emptiness in our hearts and mind and a life full of pretences. The sole purpose of technology which was designed to bring individuals together has isolated us from the very same people.

Have we become so insensitive to understand how continuous engagement with the mobile, then with the person who is face to face is Utterly Disrespectful. Constant distraction from REAL LIFE INTERACTION. There has been a significant decline in the satisfaction levels we used to gain from INTERPERSONAL Conversation. Despite gaining friends in mammoth percentages digitally, we are heading more towards DEPRESSION. The quality time spends with our loved ones is in question. The etiquette’s followed during Phubbing has engulfed THE VERY REASON OF EXISTENCE as a family, as an individual in various Social Roles.

We are sinfully disregarding our one on one relationships within and outside the confinement of our homes to avoid difficult conversation and uncomfortable reaction. The heightened need for attention and to gain a sense of inclusion is resulting in actual physical pain in the brain. We are loosing on being Empathetic with the people around us. The very essence and key to mental health are being eroded.

In the process towards becoming more Likeable Online, our internal peace is crumbled. There is a deep vacuum inside. We pretend to appear the happiest person online, ironically we have turned low spirited and gloomy internally. In the visible and progressive trend to gain all the recognition, it’s been predicted, our interpersonal interaction will sooner or later, evanescent. In the hunger and greed to “Have It All” and to acquire The Entirety, we have pushed ourselves to the brink of atrophy.

Let’s strive to Be our Real Selves. Our brains have been wired in a particular way, we should not intermingle in the process. A practitioner and believer personally that I am, of authentic and real-time communication with people around me, renders deep emotional connect and soothes my soul. The sooner, the better, if we fathom the long term consequences of compromising on the emotional and mental health, on being addicted to technology. Whatever we feel inside is incongruent with how we act with others. We will not be committing a crime by being genuine, vulnerable and compassionate. The toughest part is to be someone, whom we don’t oblige with. And even more difficult it would be to continue being the one, for a longer period and return to a beehive once we are inherently frustrated with the masks put on.


Take charge before it’s too late to reverse. Enable a technology-free zone or at-least minimal indulgence on the internet around you when you are through with your work front. It WILL reap benefits in the long run.















I Am The Change

Media mentions, Events, Offers, Celebrations, Social Media brimming with messages.

Hey, after all, today is being celebrated as  International Women’s Day.

Oh really!!!

Celebrating Womanhood
Women Celebrating Womanhood

Is dedicating a day for Women, enough to ease her life struggles, the mental, physical and emotional ordeals, the day to day brawls for her rights and dignity at home, society, and workplace, the tussle of getting acknowledged for her deeds, the skirmishes to find a place for herself in the patriarchal set-up of society.

I don’t see any change in the male-centric mindsets of our Society. It is not about only men, but women too who support the entrenched theory of Patriarchy.

Women who chose to stay at home, sacrifice her career and financial independence for the sake of the family. We should acknowledge this fact and celebrate womanhood in all its forms. It cannot be only about successful women celebrate womanhood, giving more respect to women working outside home.

I have not posted any message, on any of my social media accounts.

Yes, you heard it right…

Because I don’t find any significant reason to do so.

All these feminist thoughts and moving around is not going to help any bit if we women continue to pull each other down.

I personally loathe this double standard practices played so tactfully by Women against Women. They pretend on the face to be a savior in times of distress, but their truth is revealed by their gestures, in which they fail miserably.

I take this opportunity to question WHY??

Celebrating Womanhood

If we will not support our tribe and continue to keep depressing in spirits in each step, HOW DO WE EXPECT MEN TO DO THAT FOR US??

Why can’t we become a support system for our fellow women?

Pulling each other is not going to bring a change, no matter how many Feminism Movements are done.

Uplifting each other will.

Also Read

A Woman’s take on Leading The Nation

I want this to change. And for that to happen, I practice it myself.

In whatever small ways, I try to be there for my friends, family, acquaintances to cheer them up. I empathize with them and look for the means to help them out.

Lend an ear with the willingness to listen, patience to empathize, heart to care, the inner strength to support, and cheer when everyone else is criticizing. Always love and support our tribe and all those in need.

I have always done that, and will always continue to do in the future too. And I seek that from others also.

Women Standing Up for Each Other

It’s effortless to point fingers at others. What is grinding is to have the courage to stand for what is right, even when no one backs you, which will definitely attract all the hate. To be the one who does not try to please everyone.

I am often surrounded by women who constantly try to bring my morale down. But what makes me even stronger than before is their criticism. It makes me proud of myself for doing things, which they can never dream of. All this because I am aware of their intentions. And my actions of swimming against the tide, to break the conventional norm, kills them.

Also Read

Why Is Safety of Women On and Off The Roads, Tuned??

If this remains the scenario, then it still is and will continue to remain a distant dream of men supporting women.

On the other hand, I am blessed to have women, who have been my support system apart from my family members and have gone out of their way to help me in times of need, to be there when I needed them the most. And I always have reciprocated them. I pray to have such strong bonding for all of us.

Women will have to pull each other up

Before expecting men to do that, we will have to stand up for ourselves first.

Rather than sitting and passing judgment, try and understand everyone is fighting a battle in their own way, of which you have no idea about. The least you could do is accept and respect them for who they are and for their choices.

Change is Possible. And it starts with you. Be the one.

I am already in the Role, Striving to be better every day. Hoping all of us to be in the league.

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Hoping For A BIG Change Post The Grand WIN at Oscars

Last few days, social media is brimming with posts, celebrations, and cheers for a Grand Win at Oscars. An Indian Short Documentary, about a very sensitive and hush topic about Menstruation, has been awarded Oscars at the 91st Academy Awards. Period-End of Sentence, directed by Iranian American director Rayka Zehtabchi, co-produced by Indian Film Producer Guneet Monga, who is also the producer of Masaan, Lunchbox, has now given a big reason to consider the topic, in dire need of attention.

It surely brings a big reason to cheer as the little documentary from India, directed by Women and most importantly about the topic, which is considered to be a taboo has made it BIG. The Film is an attempt to make menstruation, a taboo-free subject, which will help improve female health and hygiene as a whole.

The film is about the group of women in a small rural village in Hapur, Uttar Pradesh who learns to operate a machine that produces low cost bio-degradable sanitary pads that they sell to other women under the name of FLY. For years these women didn’t have access to Sanitary Pads which lead to severe health issues among females and girls missing school or dropping out entirely.

It’s a sad scenario to even think about it, that women have to deal with so much pain and inconvenience for a natural health condition. The plight of these women is unfathomable and in immediate need of attention. Due to the social stigma and age-old unfounded myths attached to the topic, the women and young girls are trapped in the web of ill health.

The silence and ignorance on this subject is the reason for the constant harming of the health and dignity of women. Thankfully with the rise in the awareness about the topic, the unscientific beliefs about the topic are being shuddered for the good reason. It is now been considered as a threat to health and people have begun to eradicate the pseudo notion.

The Big WIN of this movie will now accelerate the wheels in the right direction in radically bringing about a change and improving the lives of women. The Myths and Notions surrounding the topic is now going to die a slow death.

For more such awareness Please follow HUBSAB on Twitter, Linkedin

Fareha Nousheen

PadBank-Account of Digitalization

Padbank (Pinkishe, is a registered Non-Government Organisation, which has its focus towards the development, well-being, pride and happiness of the Indian Women.

Pinkishe’s prime objective is to bring happiness, self-sustenance, support as well as a pride to the Indian Women.

In a very short period of time, it has grown to be a community of more than 175,000+ Women across the country; run as well as managed on a state of the art Mobile Application creating an unmatched level of EFFICIENCY, TRANSPARENCY, AND GOVERNANCE.

Here’s a video for your kind perusal, of how it works.




PadBank-Account Of A Women’s Health And Dignity 1


Period Of Change Has Begun-The Fight is On

Menstruation Hygiene Management{MGM}is included in the Swatch Bharat Mission Guidelines of the Government of India along with targeting open defecation-free India.

Government Efforts

The number of ministries such as the Ministry of Drinking Water and Sanitation, Ministry of Human Resources Development and other intends to provide menstrual hygiene facilities like Napkin Vending Machine in co-education high schools and higher secondary schools. Under the Rashtriya Bal Swasthya Karyakram, medical teams are visiting schools to hold menstrual educational sessions for both girls and boys. Various other awareness programs are also underway.

It is not Enough

Government, NGOs’s and even a few celebrities have been accelerating efforts towards menstrual hygiene and sanitation but despite those efforts, not even fifty percent of girls in the country have access to sanitary napkins. The visible change in statistics is a far dream because of the very distant finish line. Large scale movement with simultaneous efforts in multiple directions is needed.

How Can Someone  Help

Donate Pads

This can be done in multiple ways. You can donate Sanitary Pads at the nearest Padbank Branch or you can call up at our Central Number to request for the doorstep collection. You can also place an online order and get them shipped to any of our branches.

Donate Money

Donations in the monetary form are also Welcome. Cash donations can be directly made at the nearest Padbank branch against the proper receipt. Other payment options such as NEFT, RTGS, and cheque payment are also available. Out of the total funds received, half of the proceeds will be used for buying pads for the needy females and the rest will be used for funding the infrastructure requirements of our pad manufacturing unit.

Become a member or Volunteer

Create Awareness

You can register yourself as a Volunteer with the Pinkishe foundation. Our trainers will train you and post that you can conduct awareness sessions for both donors as well as for girls and women who need education in menstrual hygiene.

Become a Collection Agent

You can run campaigns, organize collection camps, participate in our camps, speak to event organizers in your locality organize stalls and collect pads from donors who want a doorstep pickup.

Open a Branch/SubBranch

You can become a registered member of the Pinkishe foundation and start a branch in your city. You may open a sub-branch from your home and operate with the support of the main branch.

Participate in Distribution Drive

You can identify groups of needy girls and women in your locality that will benefit from our distribution drives. You can collect pads from us and distribute them. Or you can participate and support in distribution drives conducted by our local branches.


 PadBank-Account of a Women’s Health and Dignity

Menstruation-The The topic will no longer be about shame. It will become “ Period of Change”.

Out of various programmes conducted by Pinkishe, Padbank is very unusual and one of a kind. Under this program, members of Pinkishe, run Padbank branches across the nation from their homes and other places and the volunteers manufacture and distribute Sanitary pads for free, to the needy girls, while enhancing their awareness levels on the subject of Menstrual hygiene. The pads that are being manufactured by  Pinkishe, are environment-friendly, bio-degradable, re-usable cloth sanitary pads. In the process of manufacturing these pads, the women associated with it attain economic independence. It is a wonderful and totally unique initiative, hoping to create a maximum positive impact on society.

This activity has been started by Pinkishe around the starting of the year 2018. The Volunteers across 50 branches across India ran awareness campaigns and started collecting disposable Sanitary Pads from donors. The collected pads are then distributed to the needy girls in rural areas and slums. Young girls and women from lower income strata are devoid of knowledge about menstrual hygiene and the effect on health. Pinkishe also conducts awareness sessions by qualified Doctors and Volunteers to upgrade their knowledge about the usage of Sanitary absorbents, the correct method of usage, the importance of Menstrual Hygiene and so on.

A concept so distinctive promotes an eco-friendly method of manufacturing Sanitary Pads, which certainly creates a Self Brand for itself. A lot of Research has been put in it, and in due course of time, the manufacturing of reusable Cloth Pads has begun by Pinkishe on their own. These are high-quality pads at par with others globally available. These pads use a special fabric that lets air flow through it, but stops liquid, making them leakproof yet comfortable while use. The pads have been designed in special shape and size, in a way that when unfolded, they look like a regular cloth, so that girls don’t feel shy in drying them in open.

PadBank Program Objectives

  • Raise awareness level to stop treating menstruation as a subject, that can’t be discussed.
  • Fight against the treatment of the subject as a taboo and various ill practices attached to it.
  • To raise sanitary hygiene awareness levels in the country.
  • To upgrade accessibility and acceptance of hygienic sanitary absorbent products in the country, especially in the rural belt.
  • To increase the production volume of sanitary pads, to cover a larger population.
  • To impart skill and self-employment to the women, to help them become self-standing economically.
  • To promote the usage of bio-degradable and reusable sanitary pads to help environmental friendly practices.




Menstruation and Menstrual Hygiene-A Subject Best Swept Under The Rug

Menstruation is still a subject less talked about, in every section of society. Periods have long been associated with dirt, disgust, shame and some might even say fear. The social stigma and age-old unfounded myths attached to it can affect detrimentally both physically and psychologically for a young girl transitioning into womanhood. Even today in some communities, women are banished to sheds, during their period because of so-called “impurity” during menstruation, despite the ancient practice being outlawed.

The Situation Today

It is unfortunate that Menstruation is overwhelmingly considered the secret women’s business. Young girls are taught from a young age, they have to manage it privately and discreetly. This has resulted in negligible discussion on the subject in families leading to minimum information sharing towards the need of menstrual hygiene system in vast sections of the society. A large number of adolescent girls and women particularly in rural India are still weighed down by unfounded taboos that surround menarche and the subsequent management of the menstruation cycle.

How Well Is She Prepared?


The silence and shame and constant ignorance towards this natural phenomenon have caused the severe problem, constantly harming the health and dignity of women. Lack of knowledge about the process of menstruation and hygiene coupled with a large population lying in the low per capita income group ends up in shocking statistics in India. Based on official studies, 60% of girls miss school on account of menstruation.

A lot of girls are even forced to use natural materials like mud, cow-dung, ashes, newspaper, husk sand and dried leaves to aid absorption when they menstruate. These unhygienic materials put women at risk of reproductive tract infections leading to deadly diseases like cervical cancer.

The Changing Scenario

menstrual hygiene


The Silver Lining is that Awareness is on the rise and society is becoming increasingly conscious of the need to empower Women by emancipating them from unscientific beliefs about Menstruation. The taboo around menstruation has started to be seen as a threat to health and many people are willing to break this silence. Social media and information technology have also contributed to opening up spaces for dialoguing over menstrual taboos and in spreading awareness and sensitivity about the scale of the issue.

In the exploration of the origins and basis of menstrual taboo, looking at the perception of the menstrual cycle in different cultures and religions, the roots of almost every perception seems to be “Patriarchy”. Therefore the origin of the taboo certainly seems to be the discrimination that women have faced from primitive times. There is an institutionalized basis for these taboos to exercise control and authority over women.

Let’s Begin To Upgrade Ourselves

Overcoming this taboo is a point of contention among feminists. The primary argument behind this is the most important question, “If Menstruation is normal, there is no reason the topic should be avoided”. It is not only girls who need to grow about menstruation, but society as a whole. Multi-sectoral approaches are needed in this regard. Addressing the issue in a more holistic way by linking the physical infrastructure, water, and sanitation projects to health education and reproductive health programs is a mandate.

It’s high time we break the taboo and encourage conversations about periods, that surrounds the natural biological functions of the female body. While awareness is still very low, mothers do want and expect their adolescent daughters to be empowered with knowledge. The first step is to create a shift with this type of audience. The definite need of the hour is the training of peer educators, as young girls are most comfortable talking to their friends. With an aim to change mindsets, sparks conversations and start an urban dialogue to stir conversations around the menstrual cycle, allow Women to Embrace Periods.

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Fareha Nousheen