Social Cause


“Your Turn Now” – A New Name For The Act Of Kindness

While scrolling through my Facebook feed, the name ‘Rushabh Turakhia’ flashed in the column of “People you may know”. Though the name seemed familiar, I was not acquainted with him, and usually, I connect online to people only after some conversation. However, as the touch screen phone would have it while scrolling up, my fingers touched the ‘Add friend’ button against his name accidentally (which I did not realize at that point). A few hours later, there arrived a message in the messenger app of my phone from the very same person!

“Do we know each other?” he asked.

“Sorry, I could not recollect. Where have we met?” he continued.

I struggled to recollect any instances of interacting with or meeting the person. Failing to reminisce anything about him, I chose not to respond to the message.

The very next day, (which was special as it was Father’s day) a dear friend’s WhatsApp message popped up. Anupama Dalmia, the renowned Blogger, and Influencer shared her article, published on Women’s Web about an inspiring Father-Son Duo and the movement (Your Turn Now) they are heading.

Your Turn Now

The article kept me glued till the end (it’s a known fact that all of Anupama’s articles are soul-touching), it clicked to me instantly that this was about the same person who had messaged me the previous day on Facebook Messenger. It was then I realized he is a very well known philanthropist. I instantly searched for the name ‘Rushabh Turakhia’ on Facebook and checked his profile.

I noticed that I had sent a friend request to him, unknowingly. I apprehended the reason behind his message. I googled for his name to mine further and unearthed several posts and articles about the man and is hugely inspirational “Your Turn Now” movement. I learned about how he had turned something simple and basic into a mass movement with sheer grit and determination.

Your Turn Now-

“A movement to remind us about how crucial it is to practice kindness in our daily lives” was set in motion by Rushabh Turakia, an MBA by qualification and a diamond merchant by profession. The concept of Your Turn Now took roots way back in 2000 because of the movie, “Pay It Forward” released in the year 2000, starring Kevin Spacey, Helen Hunt, Haley Joel Osment which deeply impacted Rushabh. He took it upon himself to spread the message of kindness in the world and that is when YTN took shape in 2009.

YTN Card

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Rushabh’s motive of making a difference in the society got boosted when to his pleasant surprise  25k cards got distributed within a year. It has been ten years ever since and millions of YTN cards have been circulated on the planet in over 45 countries and 10 major International Languages, taking a life of its own, as proudly acknowledged by Rushabh himself.

Many people got themselves associated with Rushabh on this mission out of their belief in the mission. It’s touchy to know the person who designed the card and his website didn’t charge a single penny from Rushabh, further fuelling the desire to move ahead. It’s that simple, trust me. Rushabh wants us to spread his message by being kind to others, passing on the YTN cards further urging them to ripple it further in the societal canvas.

Your Turn Now

It’s interesting to know that Rushabh’s  14yr old son equally participates in his mission and he was the one to give the best opinion in shaping up the movement of “Your Turn Now”. Rushabh has authored two Your Turn Books till date and proudly mentions that his son Vivaan hosted the book launch of both the editions of books. Vivaan has been an integral part of Rushabh’s philanthropic work to make a difference to society.

We parents are entrusted with the key role of raising an empathetic and kind human being who will turn out to become a compassionate person later in life. Rushabh is a proud father and shares a great rapport with his son. In today’s world where generosity, selflessness are eroding, Rushabh is paving way for his son by practicing it himself, as children learn more by observing their parents.

What a better way than this to inculcate the basics right in the child! Rushabh strikes the right balance as a parent by sharing a close bond with his son yet giving him space as he would give to any individual.

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Your Turn Now

I now believe, at times mistake lands you to places or with people, you would love to associate with. I consider myself, fortunate to get in touch with the man himself, who is on a fabulous mission, keeping the belief intact amongst the crowd, in “Paying It Forward”. When enquired about his future prospects, Rushabh gladly stated: “he is working on creating inspiring short films and videos on kindness”. I can guarantee, this step is going to be beneficial in augmenting the movement.

We need more such folks coming to the forefront and taking matters in their hands on such levels. The world needs it. “Your Turn Now”, needs more hands. Let’s pledge to lend yours, and make the world a better place. I support the movement with all my heart and soul.

In this times of pandemic, it is our moral responsibility to stand up and offer the required help to the ones who are in need. As a single individual, it is not practical to do it everything by yourself, so joining hands with the “Your Turn Now” volunteers will pave the way towards looking after your fellow humans.

The current time of pandemic has made us all shut in our homes for unprecedented times. Let us make a pledge to ourselves to be there for our loved ones and also for those who we can lend our hands to.

To get your YTN Card for free and cheese up real stories of goodness, you can reach out at 9029602897 or visit

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A Women’s Take On Leading The Nation

When the world is dealing with barbarism, outrage, and inhumanity all around, Kiwi’s Prime Minister Jacinda Ardern’s powerful response to the violence in her constitutional area is viewed as a refreshed route which has won her millions of heart Across The Globe. In the context of the recent Christchurch attack in a New Zealand Mosque on Friday afternoon which left 50 dead and 40 Injured, New Zealand Prime Minister’s compassionate gesture towards the victims and the whole community has been significantly praiseworthy and unparallel in the country’s history.

Jacinda Ardern’s lenient approach towards the horror attack and the humanely modus operandi to deal during the time of crisis has earned her the Term “Jacinda Mania” coined specifically to describe the phenomenon. Unlikely considering the situation to be an opportunity for milking the political cow, she was swift in labeling the attack as “Terrorism” and blatantly rebuffed an Australian Lawmaker’s suggestion of a link between Muslim Immigration and Violence a “Total Disgrace”.

Ardern’s swift actions on Gun Control and praiseworthy gestures at the phase of quandary has proved to the world and given a reason to everyone to mull over and evaluate Why A Women Should be Chosen As The Leader of the Nation, Who Will have all dents fixed and still bind everyone in Peace and Harmony.

In an exclusive interview post the attack, with Waleed Aly, Co-Host of Network Ten’s News and Current Affairs Television Program The Project, she was very emotional and mournful. She candidly stated that as a leader she feels such a draw to be focused on doing with what’s needed for those who have lost their loved ones. She was unreserved in declaring that “she should be the last one anyone should be worried about”.

I am in absolute awe of the lady leader figure who has proven to the world that women can have it all and be a substantial chief, steering the wheels of her nation towards a peaceful zone for all inhabitants. Her undying and fair-minded devotion towards serving the citizens of the country not just for the sake of obligation and be together to oppose the hate and violence has made an exceptional mark. Her genuine desire to be with the citizens in person and lend a shoulder to cry upon, taking care of the financial costs  for the funerals along with other necessities of the impacted families is “exemplary”.

Noted to always talk about “the importance of inclusivity and equality in society” Ardern has been described by Sheryl Sandberg as a “Political Prodigy”. Videos and pictures on various platforms circulated have termed her as “The Portrait of a Compassionate Leader”. People have resonated with all her amazing human traits and empathy she is seen with.

Ardern has taken on a new and totally different dimension, amidst the political trials and tribulations, criticisms, plaguing’s, detraction’s, and all the domestic problems which have failed to dent her perception of being an inspirational leader for the modern age.

The Country PM’s real ache for the citizen’s suffering and her response to the act has shown the world “Who They Are”. The level of hate being spread is so counter to the people of New Zealand who see themselves as peaceful and inclusive. The flood of flowers outside mosques, songs been sung in harmony where people have gathered, The desire to give a sense of safety and security for people to return to worship has been incredibly laudable. She has left a huge footprint to be remembered for ages.

The Chief’s performance has been noteworthy, where she visited refugees and Muslim community dressed in Black and In Hijab covering her head as Mark Of Respect. Without giving a bit of attention to the naysayers she continued to be stoic and firm in her actions and reactions to the attack. It is impossible to imagine having a leader of the country showing this kind of empathy. She has reminded the world  “What A Leader Is and Could Be”.

New Zealand’s Prime Minister Jacinda Ardern in her bold approach to leading the nation, with inclusivity of 200 Ethnicities and over 60 languages giving equal space to each one to thrive and prosper, has gracefully aced the powerful position that she is holding. My bows in absolute respect for being the undeterred leader and a woman of Dignity, Grace, and Courage.





 Don’t Let “Phubbing” Crumble your Very Existence

Technically the Word Phubbing has its origin dating back to the year 2012. It is a combination of two words “Phone” and “Snubbing”  and by way of definition it implies “The act of snubbing someone in a social setting by paying attention to the phone than the person”.

We are no strangers to this phenomenon and have been leading our lives, as the new normal with the advent of Smartphone.

Even though the polite purpose of technology  and various social media apps was to connect more and more people across the globe, unfortunately the motive got twisted and today that very technology and human Interaction are at odds.

Let’s admit it, on many occasions we all have been through this state where we find ourselves Ignored. Contrastingly the closeness, attachment and quality of conversation has been declined between individuals in person.

This leads to an increased sense of fulfilment of oneself from online sources. Our lives have turned into an open book for everyone to read.

What Have we gained through all this??

Privacy is bygone.

Emotions are unattended.

One to one interaction nearly dead.

Relationships at loggerheads.

Here one can boast of the burgeoning numbers of Digital Friends on their Diverse Social Media Accounts. But have we questioned ourselves, Is That of any relevance in our lives personally??

Are we Seeking Contentment with the numbers of likes, and comments on our posts???

Does the Validation given Online, is the Assurance of our Self Worth??

These trends have only resulted in increased mental tensions, emptiness in our hearts and mind and a life full of pretences. The sole purpose of technology which was designed to bring individuals together has isolated us from the very same people.

Have we become so insensitive to understand how continuous engagement with the mobile, then with the person who is face to face is Utterly Disrespectful. Constant distraction from REAL LIFE INTERACTION. There has been a significant decline in the satisfaction levels we used to gain from INTERPERSONAL Conversation. Despite gaining friends in mammoth percentages digitally, we are heading more towards DEPRESSION. The quality time spends with our loved ones is in question. The etiquette’s followed during Phubbing has engulfed THE VERY REASON OF EXISTENCE as a family, as an individual in various Social Roles.

We are sinfully disregarding our one on one relationships within and outside the confinement of our homes to avoid difficult conversation and uncomfortable reaction. The heightened need for attention and to gain a sense of inclusion is resulting in actual physical pain in the brain. We are loosing on being Empathetic with the people around us. The very essence and key to mental health are being eroded.

In the process towards becoming more Likeable Online, our internal peace is crumbled. There is a deep vacuum inside. We pretend to appear the happiest person online, ironically we have turned low spirited and gloomy internally. In the visible and progressive trend to gain all the recognition, it’s been predicted, our interpersonal interaction will sooner or later, evanescent. In the hunger and greed to “Have It All” and to acquire The Entirety, we have pushed ourselves to the brink of atrophy.

Let’s strive to Be our Real Selves. Our brains have been wired in a particular way, we should not intermingle in the process. A practitioner and believer personally that I am, of authentic and real-time communication with people around me, renders deep emotional connect and soothes my soul. The sooner, the better, if we fathom the long term consequences of compromising on the emotional and mental health, on being addicted to technology. Whatever we feel inside is incongruent with how we act with others. We will not be committing a crime by being genuine, vulnerable and compassionate. The toughest part is to be someone, whom we don’t oblige with. And even more difficult it would be to continue being the one, for a longer period and return to a beehive once we are inherently frustrated with the masks put on.


Take charge before it’s too late to reverse. Enable a technology-free zone or at-least minimal indulgence on the internet around you when you are through with your work front. It WILL reap benefits in the long run.